Our primary user need was “I want to find something fun to do this weekend.”. To meet that need, we reshaped our event discovery experience across our ecosystem to bring more life, levity and fun to the experience. To become a trusted destination we needed to structure our data to be more city-centric, integrate curated editorial content, and aggregate 3rd party data. For this effort, my role was to redesign and systematize the visual language across the app as well as lead the product vision for the feed, on-boarding, profiles, likes tab, and event listings. Shout out to Dave O' Brien, Sarah Kremer and Lumen Bigott for collaborating on the experience and design, Marina Verdú for creating all of the illustrations, and Sadie Williams for creating the city icons.
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Eventbrite is not a destination. People come to us to buy their tickets, but not to discover events. On one hand, we wanted to create a new fun, consumer-centric visual system that elevated the Eventbrite brand, on the other we wanted to become that destination for discovery.
To create a fun browse experience we needed to build an onboarding that would be both delightful to complete and useful in shaping our users discovery experience.
Organizer profiles and event listing were both experiences we wanted to reinforce the organizers brand, strip away ours and build trust around content.
We wanted to walk before we ran, so we prototyped everything and got it in front of users.
Our users want to find their tickets as easily as possible so we concepted a 24hr modal that would pop up once you open the app, within 24 hrs of the event.